United Way Campaign Digital Transformation
Internal Communications & OCM
Role: Program Lead and Digital Transformation Strategist
The employee giving campaign had become increasingly difficult to manage through paper forms and manual reconciliation. I led its evolution into an integrated digital process that simplified participation, improved reporting, and gave employees better access to their giving records.
Selected Project Evidence
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![United Way employee guide with instructions for completing and submitting a fillable PDF pledge form.]()
Fillable Pledge Form Guide
Early Digital Transition
Employee instructions supported the transition to a fillable PDF pledge form and guided employees through completing and submitting donations.
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![CWW and United Way campaign flyer explaining the online pledge form and employee donation incentives.]()
Campaign Information Flyer
Employee Adoption Support
Two-page campaign flyer explaining the personalized online pledge system, campaign incentives, donation sessions, and frequently asked questions.
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![Internal digital display slide listing United Way donation session dates, times, and locations.]()
Donation Session Display
Internal Campaign Promotion
Digital display slide promoting scheduled donation sessions and directing employees to in-person support with the pledge process.
